Sip Trips #57: In the Name of Science

After taking a week off from Sip Trips articles, I’m back with a vengeance. Mrs. Sip and I shelled out the big bucks to attend the Science of Cocktails charity event at Science World and had a fantastic night, albeit a fuzzy one for myself.

Tickets were $145 each (and no, that wasn’t even VIP pricing… those tickets went for $250 a pop), which had Mrs. Sip and I approaching with caution while friends of ours instantly balked at the price. We decided that if tickets were still available in late January, after our credit card rolled over to a new bill cycle, we’d commit. That is sound financial planning, my little sippers!

managing finances

What initially got me excited about the event was the list of alcohol sponsors, including Jack Daniel’s, Chambord, Ardbeg, El Jimador, Hennessy, Ciroc, Tanqueray, Remy Martin, Belvedere, and so many others. Just looking at the list again has me licking my chops. Even Parallel 49 Brewing was there, but this was a rare night in 2016 where beer took a backseat for the Sip Advisor.

Featuring some of the city’s top bartenders, working 25 beverage stations, Science World was transformed into a booze lovers paradise… all in the name of science. Each of the booths set up provided a lesson in molecular mixology, from smoking Ardbeg Scotch fumes to the three different way to consume a Mai Tai, including smoking, eating (jellybeans) and drinking.

The food on hand was pretty good, but some of it ran out very early into the evening. I enjoyed the sushi and poutine booths, while Mrs. Sip feasted at the meat and cheese table. The sushi was too popular, though, and was gone by 10pm, despite the event ending at midnight.

adult lunchables

We didn’t get to check out any of the presentations going on throughout the night, as the general game plan was comprised of receiving a drink at one station and enjoying it while lined up at the next one. My goal of hitting each and every station was moderately successful. We thought we’d hit them all, until referencing the map we were given at the start of the night and realizing we missed a couple of the more hidden booths. We’ll just have to do better next year.

Proceeds from the gala will go to help fund school field trips to Science World, which hosts thousands of students each year. I personally remember attending as a high-schooler and having a really good time, so I’m happy to pay the experience forward.

For the Family Day weekend, the Sip Alliance hit the road for a two-day, 12-brewery expedition, which was a wonderful way to spend a long weekend, while staying local. Our experiences on this journey will largely be documented in upcoming BC Beer Baron articles (tried 86 different beers over the span), but if anyone out there wants itinerary ideas for their own excursions, feel free to hit me up for our routes.

November 14 – False Alarm

Audial Dismay

Last week, we looked at the heavenly sounds that bring a smile to my face. This week, we’re not so lucky. This article might as well be called: “The Sounds that Keep the Sip Advisor Up at Night, Living in a Downtown Condo.” That’s simply too long, though, so here we go with the aptly titled “Bad Sounds”:

#5: Crying Babies/Kids

While this causes a natural instinct to kick in among mothers, it’s annoying as hell to everyone else in the general vicinity. Don’t get me wrong, I feel for the parents of a wailing youngster, as I know I will likely be in that position one day. That doesn’t stop the clamor from waking the Sip Advisor as he’s trying to catch a little shuteye on flights or enjoy the typically pleasant sounds of Disneyland. The worst is when a kid can turn it off and on, in an attempt to get attention.

cry boobs appear

#4: Trucks Backing Up

Beep, beep, BEEEEEEP… you get the point. Mrs. Sip and I live near a few businesses and I am often disturbed from my slumber by this increasingly annoying sound. I get the safety reason behind larger vehicles being able to warn people and other cars that they’re reversing, but why do these cautions have to be so loud, especially in the middle of the night in residential areas. Can’t you see a psychopathic driver setting his truck in reverse and then abandoning it, revelling in the misery of those within earshot!?

#3: Honking Horns

The Sip Advisor really hates people that are horn happy (almost called them horny, but I don’t discriminate there). The type of people that tap their horn whenever they are frustrated, regardless of if it’s justified or not. Yes, traffic might be backed up, but laying on your horn isn’t going to help matters. The worst is when I’m walking along, lost in thought and I’m startled by some idiot blaring his horn. Usually, when I looked around to see what the commotion is about, there’s no issue at all.

horn gun shots

#2: Alarm Clock

No matter how nice the file you choose on your phone or whether it’s your favourite song of all-time, when this noise wakes you up, you’re not very happy. It can actually make you turn sour on a song you used to enjoy, as I went through when Mrs. Sip used Californication by the Red Hot Chilli Peppers for a couple years. Now she uses Coldplay’s Paradise, but I’m not sure I ever really liked that song in the first place. The only good alarm is waking up naturally, on your own schedule.

#1: Car Alarms

Worse than an alarm you’re expecting, is one you don’t, especially if it goes unclaimed, as it always does in the case of useless car alarms. With all the street parking downtown, Mrs. Sip and I are subjected to car alarms on a near regularly basis. Worst of all, is when the terrorizing sounds follow you while camping, of all places. You figure you’re getting away from all the disturbances of city life when you’re out in the wilderness, but that wasn’t the case recently for us. I exasperatedly looked at Mrs. Sip and said, “We just can’t get away from it!”

Super Saturday Shot Day: False Alarm

Some honourable mentions include dripping water, insects buzzing by your head, and emergency vehicle sirens, which narrowly misses making the list because of its necessity. Have I missed a sound that you find absolutely unnecessary and deplorable? Let me know!

November 20 – Full Moon Lemonade

The Next Whiskey Bar

As with most things in life, a clever slogan can be the difference between a hit product and a discontinued failure. It’s no different in the whiskey and bourbon business, as companies look to gain slight advantages over competitors with cunning taglines. Here are some of the Sip Advisor’s favourites:

Wiser’s Whiskey – Welcome to the Society of Uncompromising Men. Welcome to the Wiserhood.

I really enjoy this series of ads, which features the Society of Uncompromising Men (I am a full ranking member) and their slow clap of new recruits. Our meetings consist of gathering around, discussing how to best be men amongst the feminist uprising and drinking. It’s kind of like Al Bundy’s No Ma’am group… no, it’s exactly like that!

Jameson Irish Whiskey – Not a Drop is Sold Till it’s Seven Years Old…

I feel like they should have adapted this slogan more and made it a complete Irish limerick. You know, one of those “There once was a man from Nantucket…” dealies. That said, the fine folks at Jameson make a good point here that rushing out a whiskey product isn’t always the best idea. Let it sit and acquire flavours… then flood the market!

Wild Turkey Bourbon – Too Good to Keep Cooped Up

I like this slogan a lot. It gives me this image of bourbon drinking turkeys running amuck, similar to a zombie apocalypse, as they peck at everything in sight. Then, the Sip Advisor comes in with impressive artillery, takes out all the disgusting fowl, then sits down to a meal that puts all Thanksgivings to shame and steals all the turkey bourbon. Pretty cool imagination, eh!?

Crown Royal Whiskey – For Every King, a Crown

We should all treat ourselves as if we’re royalty. You know, be good to ourselves and indulge in things like fine liquor (Crown Royal is a perfect example), delicious food, yummy treats, fun-filled vacations, and lavish accommodations. You never know when your time will run out, so enjoy everything while you can!

crown-royal-for-every-king-a-crown

Fireball Whiskey – Taste Like Heaven, Burns Like Hell

I couldn’t agree more, although I’ve never really found Fireball to burn that much. Then again, it seems I’m able to handle heat a little better than some of my counterparts. I love watching people’s reactions when they take a shot. I don’t even flinch when downing booze, but others put on quite a little show, especially if you give them something strong.

Canadian Club Whiskey – Canadian Club. Be a Part of It.

This is one organization I wouldn’t mind paying membership dues to! Wait, am I naturally a member of this group by the simple fact that I am, in fact, Canadian. Is it part of my birth rights, similar to citizenship? I hope I don’t have to get my lawyers involved, although Mrs. Sip in business attire sends me into frenzied fits!

Jack Daniel’s Whiskey – Whiskey Made as Our Fathers Made It

Jack Daniel’s is very big on their legacy and traditions and why shouldn’t they be? Just because Jack Daniel himself died from an infection caused by kicking his own safe after forgetting the combination to unlock it doesn’t mean their history shouldn’t be cherished. In fact, we could all learn a lesson from this: inanimate objects can kill.

Drink #324: Full Moon Lemonade

Full Moon Lemonade Drink Recipe

  • 1 oz Moonshine (I used Apple Pie)
  • 1 oz Limoncello
  • Splash of Lemon Juice
  • Splash of Lemonade
  • Garnish with Lemon Slices

If you had your own whiskey brand, what would you call it and what would your slogan be? Interesting questions to ponder, am I right? My product would be aptly titled Sip Advisor Spirit, with the jingle: “One day you’ll be an advisor, too!”

Sip Advisor Bar Notes (4 Sips out of 5):
The recipe calls for using a pinch of Sugar, but I’m not a huge fan of adding the white stuff to cocktail and instead opted for a splash of Lemonade to sweeten the mix and also heighten the lemon flavour. Using the Apple Moonshine with the Limoncello was a great partnership for this all around delicious drink.

November 19 – John Collins

Whiskey Business

That has to be one of the more clever headlines I’ve ever come up with (thanks, Tom Cruise)! Today, we explore advertising in the whiskey world and we don’t even have to be like the tools on Mad Men. Well, on with the show!

Knob Creek

Whiskey is definitely not a “training wheel” liquor. It’s for the stallions of this world and I’m thrilled to be among their leaders. The child in me always has a brief giggle over the company name Knob Creek. I’m sorry, but it’s just funny.

jim-beam-ad-1jim-beam-ad-2
jim-beam-ad-3jim-beam-ad-4

This series of Jim Beam ads further exemplifies that bourbon products are not for the tame of heart. I had to post all four of these ads, as they’re all pretty smart. I must point out that I appreciate each of the drinks that have been slammed in these photos, particularly the Mojito, which I love. That said, they must take their place in line in the pecking order.

No Other Whiskey

Clever use of word play by our friends at Jack Daniel’s. I’m on the fence about regular JD, but I love their honey whiskey varietal. I think Jack Daniel’s has a wonderful legacy in the liquor world and it’s well-earned. Jack Daniel is one dude I would have loved to share a drink with and we’d have some great laughs over his impending ironic death, which could have been prevented by his own product!

fireball_whiskey_ad

All you little sippers know of my affinity for Fireball Whiskey. I bring that shizzle everywhere and made it an inaugural class member of The Sip Advisor Hall of Fame. It’s hard to explain where my fire comes from. As far as I know, it’s always been there. It’s an inherent part of my awesomeness and I wouldn’t give it up for anything.

Shoot Blanks

There’s nothing like firing a shot at your competitors, straight across the bow, while also highlighting your offering to the world! And what better company to do so than Bulleit Bourbon. While I can’t say that I’ve ever owned a bottle of this brand, I have enjoyed the alcohol in a number of cocktails while travelling throughout the United States.

Crown Wishes

I’m a huge Crown Royal supporter, also nominating this liquor to The Sip Advisor Hall of Fame. If I was presented with the opportunity to make three wishes, one would certainly be to have unlimited liquor, while the other two would probably be a bottomless bag of potato chips and a forever un-clothable Mrs. Sip!

Drink #323: John Collins

John Collins Drink Recipe

  • 1.5 oz Whiskey (I used Crown Royal)
  • Top with Lemon-Lime Soda
  • Garnish with Lemon and Lime Wedges

What’s your favourite whiskey ad? If it’s one I haven’t presented here, you’ll gain bonus points on your Sip Advisor rewards card!

Sip Advisor Bar Notes (4 Sips out of 5):
I like drinks from the Collins family. They’re easy to make and fun to drink. This entry was no different. While the Tom Collins(gin-based) is the patriarch of this brood, I’d place the John Collins in the uncle spot on the family tree. It’s earned a decent ranking and some respect from all us sippers!