The Next Whiskey Bar
As with most things in life, a clever slogan can be the difference between a hit product and a discontinued failure. It’s no different in the whiskey and bourbon business, as companies look to gain slight advantages over competitors with cunning taglines. Here are some of the Sip Advisor’s favourites:
Wiser’s Whiskey – Welcome to the Society of Uncompromising Men. Welcome to the Wiserhood.
I really enjoy this series of ads, which features the Society of Uncompromising Men (I am a full ranking member) and their slow clap of new recruits. Our meetings consist of gathering around, discussing how to best be men amongst the feminist uprising and drinking. It’s kind of like Al Bundy’s No Ma’am group… no, it’s exactly like that!
Jameson Irish Whiskey – Not a Drop is Sold Till it’s Seven Years Old…
I feel like they should have adapted this slogan more and made it a complete Irish limerick. You know, one of those “There once was a man from Nantucket…” dealies. That said, the fine folks at Jameson make a good point here that rushing out a whiskey product isn’t always the best idea. Let it sit and acquire flavours… then flood the market!
Wild Turkey Bourbon – Too Good to Keep Cooped Up
I like this slogan a lot. It gives me this image of bourbon drinking turkeys running amuck, similar to a zombie apocalypse, as they peck at everything in sight. Then, the Sip Advisor comes in with impressive artillery, takes out all the disgusting fowl, then sits down to a meal that puts all Thanksgivings to shame and steals all the turkey bourbon. Pretty cool imagination, eh!?
Crown Royal Whiskey – For Every King, a Crown
We should all treat ourselves as if we’re royalty. You know, be good to ourselves and indulge in things like fine liquor (Crown Royal is a perfect example), delicious food, yummy treats, fun-filled vacations, and lavish accommodations. You never know when your time will run out, so enjoy everything while you can!
Fireball Whiskey – Taste Like Heaven, Burns Like Hell
I couldn’t agree more, although I’ve never really found Fireball to burn that much. Then again, it seems I’m able to handle heat a little better than some of my counterparts. I love watching people’s reactions when they take a shot. I don’t even flinch when downing booze, but others put on quite a little show, especially if you give them something strong.
Canadian Club Whiskey – Canadian Club. Be a Part of It.
This is one organization I wouldn’t mind paying membership dues to! Wait, am I naturally a member of this group by the simple fact that I am, in fact, Canadian. Is it part of my birth rights, similar to citizenship? I hope I don’t have to get my lawyers involved, although Mrs. Sip in business attire sends me into frenzied fits!
Jack Daniel’s Whiskey – Whiskey Made as Our Fathers Made It
Jack Daniel’s is very big on their legacy and traditions and why shouldn’t they be? Just because Jack Daniel himself died from an infection caused by kicking his own safe after forgetting the combination to unlock it doesn’t mean their history shouldn’t be cherished. In fact, we could all learn a lesson from this: inanimate objects can kill.
Drink #324: Full Moon Lemonade
- 1 oz Moonshine (I used Apple Pie)
- 1 oz Limoncello
- Splash of Lemon Juice
- Splash of Lemonade
- Garnish with Lemon Slices
If you had your own whiskey brand, what would you call it and what would your slogan be? Interesting questions to ponder, am I right? My product would be aptly titled Sip Advisor Spirit, with the jingle: “One day you’ll be an advisor, too!”
Sip Advisor Bar Notes (4 Sips out of 5):
The recipe calls for using a pinch of Sugar, but I’m not a huge fan of adding the white stuff to cocktail and instead opted for a splash of Lemonade to sweeten the mix and also heighten the lemon flavour. Using the Apple Moonshine with the Limoncello was a great partnership for this all around delicious drink.