March 9 – Breakfast of Champions

Slogan-O’s

Cereal and advertising slogans go hand-in-hand. All of us remember them from our childhood, when breakfast mascots seemed to rule the world. Today, many of these jingles and mascots have gone the way of the dodo, so let’s give them one more chance in the sun. Thanks for the memories!

“The cereal shot from guns” – Quaker Puffed Rice

The officially-licensed breakfast of the NRA. Why not have a bowl, thus justifying the need for firearms in every home.

“Brings out the tiger in you, in you!” – Frosted Flakes

So does hockey, naked women, Texas hold’em poker (because I always lose the allowance Mrs. Sip provides me), go-kart racing, and afternoon naps! Tony the Tiger, I am not, however.

Frosted Flakes

“Stays crunchy, even in milk!” – Cap’n Crunch

This is the cereal equivalent to McDonald’s food not decomposing months after being served…

“Can’t get enough of that Sugar Crisp.” – Sugar Crisp

Yeah, actually I can. I never liked Sugar Crisp. It just tasted funny to me. Sugar Bear was pretty cool, though. He seemed like a total junkie, always needing his fix!

“A is for Apple. J is for Jacks.” – Apple Jacks

Thanks for teaching me how to spell Monsieur Apple Jacks (sounds like it could be a French name, although I guess it would be Apple Jacques)… especially when cereals like Quisp have a catchphrase like “Quisp for Quazy energy.” At least one company isn’t dropping the education ball.

“Snap! Crackle! Pop!” – Rice Krispies

It’s like the cereal is talking to me, man. Seriously, Rice Krispies must be responsible for a number of mental patient and drug-induced freakouts.

rice_krispies_crazy_cat

“Follow my nose. It always knows.” – Froot Loops

Unfortunately, Toucan Sam isn’t the same tracking bird he once was. A combination of old age and a terrible cocaine addiction have left the poor guy without the ability to sniff out Froot Loops. His nephews (Puey, Susey and Louis – what a rip-off of Huey, Dewey and Louie) have taken over in his absence, but as with most other things, this new generation of cereal hunters just don’t have the drive, passion or respect to live up to Sam’s legacy.

“I’m coo-coo for Cocoa Puffs!” – Cocoa Puffs

Sonny Cuckoo is a fiend for Cocoa Puffs. He is the high-strung opposite of Sugar Bear’s laidback stoner ways. The kind of bird that commits violent crimes to procure the money he needs for his habit.

“They’re Magically Delicious!” & “They’re Always After Me Lucky Charms!” – Lucky Charms

Pissing-off Irish and leprechaun-looking people for years, the fine folks at Lucky Charms are now being forced to pay reparations to the Emerald Isle; its angry, drunken citizens; and the United Union of Leprechauns. These are people you really don’t want to mess with.

“Silly Rabbit, Trix are for kids!” – Trix

You know the Trix Rabbit actually got to eat the cereal once. There was a write-in vote cast (one that I paid more attention to than any government election I’ve ever had to suffer through) that saw kids get to choose whether or not the “Silly Rabbit” would finally get his hands on the fruity breakfast. He won the vote, restoring my faith that all kids aren’t dicks and got to eat one bowl of Trix before going back to being a perennial loser.

“Gotta have my pops!” – Corn Pops

To a generation of obese kids today(most likely thanks to foods just like Corn Pops), this slogan just means they want another Diet Coke (worse for you than normal Coke, of course). I can’t help but notice Corn Pop’s grammar sucks, too… what do you expect when all kids can do nowadays is text short-form words and barely have the attention span to get through an episode of some Japanimation garbage on their tablet.

“The Breakfast of Champions” – Wheaties

This slogan will remain false until my picture is plastered on the box, as I am a reigning four-time liquor champion of the world. Our sport just isn’t given the respect it deserves.

“I vant to eat your cereal!” – Count Chocula

How in the world is Count Chocula still more of a badass than those losers from Twilight?

Vampires

“It tastes like a chocolate milkshake, only crunchy!” – Cocoa Krispies

What’s wrong with a crunchy chocolate shake, I ask? Are you saying that I don’t make good milkshakes just because they’re a little crunchy? Well, my milkshake brings all the boys to the yard, so suck it! And how come Snap, Crackle and Pop weren’t African-American for these Cocoa Krispies ads?

“They’re A-B-C-Delicious.” – Alpha-Bits

It was Alpha-Bits that first stoked the fires for me to become a writer. A very young Sip Advisor used to take his bowl of cereal and write prize-winning blogs for Mama and Papa Sip. I was paid in chocolate chip cookies… that and stock options.

“We eat what we like.” – Apple Jacks

Oh man, this could get dirty. You know what, I’m going to take the high road and let sleeping dogs lie. The Sip Advisor is growing up!

“How do they cram in all that graham?” – Golden Grahams

It’s simple arithmetic: you calculate the square root of the graham, divided by the hypotenuse of the golden and then you know how much you can cram. Don’t need a Nobel Prize in Mathematics to figure that out.

Drink #68: Breakfast of Champions

Breakfast of Champions Shot

I finally got to try the Loopy (Froot Loops-flavoured) Vodka, thanks to Cousin Sip bringing it around to The Sip Advisor employee retreat. Next year’s team building event will be for everyone to stay home and spend the weekend in their pajamas. I’m the best boss in the world!

Sip Advisor Bar Notes (4 Sips out of 5):
My only regret with this shot is that the Froot Loops, when crushed, lose their wonderful colour and kind of become a normal brownish cereal colour. Still, the whole appearance looks great and the shooter is delicious.

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March 7 – Loopy Lemonade

Cereal Killer

Today is Cereal Day… which I guess really means that literally anything can have its own day of recognition. Therefore I am in discussions to make September 22nd, your Sip Advisor’s birthday, National Sip Appreciation Day. We’ll have carnival rides and balloons and all that other good shit. Will there be drinks, you ask? Oh, you better believe there will be drinks! We’re all going to get hooched and Cookie Monster crazy! Anyway, that’s months away. Today we look at my favourite cereals from past, present and future.

Cookie Crisp

Speaking of Cookie Monster, it has been well-documented that I too am a monster of cookies. So what better way to get one of my manly daily doses of cookies than as part of a not-so-balanced breakfast. This cereal was tits and although it could only be found across the border in the United States (no surprise there), Mama Sip grabbed it on a few shopping trips so us Canadian kids could enjoy the experience, too.

Cookie Crisp Offer

Reese Puffs

What could be better than a cookie-based cereal? Oh, I don’t know… how about a breakfast constructed from Reese Peanut Butter Cups!? Mmmm, Reese Witherspoon’s peanut butter cups… why does my mind always go there. Back to the cereal… great, now I’m drooling. Screw it, let’s move on to the next entry.

Trix

Trix are for kids… and me. Another cereal that was hard to find in Canada, but at hotels that offered continental breakfasts in the US, you could often find a mini box of this fruit-flavoured treat. Froot Loops were, of course, easier to find in these here parts, which while also being a solid cereal choice, just wasn’t exactly up to par with its rabbit-mascotted counterpart. Plus, I hate birds so much that Toucan Sam always pissed me off.

Trix Kid

Golden Grahams/Cinnamon Toast Crunch

On their own: reliable, hardworking, heart on their sleeves, character cereals (okay, so I described them like you would a fourth line hockey player, what of it?). Together, a magical union of honey and cinnamon sugar, graham crackers and toast. I have often experimented with other crossbreeds, but this is by far one of the best. Give it a try sometime and let me know how awesome it was!

Raisin Bran

I know what you’re thinking… Sip Advisor and Raisin Bran don’t seem to be a good fit. I assure you, my little sippers, that the pairing shocks me, as well. I have to say though, I love getting my two scoops of raisins on and I can’t really complain about the internal scrub brush that is fibre either.

Now let’s wash down this cereal with today’s cereal flavoured vodka cocktail!

Drink #66: Loopy Lemonade

Loopy Lemonade Cocktail

  • 1.5 oz Three Olives Loopy Vodka
  • Muddle Blackberries and Mint Leaves
  • Top with Lemonade
  • Garnish with Blackberry and Froot Loops

You know, they just don’t make cereals like they used to. Back in the day, cereal was a major marketing item for kid’s shows and such. Everything from Star Wars (C-3PO’s) to Gremlins had its own brand of breakfast product. I guess all the crap about childhood obesity nowadays has limited these campaigns. Maybe if fatty got up off the couch and played outside a little, we could see the return of Teenage Mutant Ninja Turtles cereal, among many other childhood memories (like the one below).

Screechios

Sip Advisor Bar Notes (4 Sips out of 5):
I liked the combination of muddled Blackberries and Mint. The Loopy Vodka is a great tasting libation that has many citrus notes and reminds me of Triple Secs and Curacaos.