May 21 – Prickly Pear

Vodkommercialization

There are some great vodka ads out there. Whether in print, video, or hell, even the dead art of radio, the liquor is well represented and here are some of the best examples I was able to find (in photos only):

VanGoghVodka

Mrs. Sip and I both really enjoy this Van Gogh Vodka ad campaign. My particular favourite is the one about women not getting their panties in a bunch because they’re rocking it commando style! The company makes a very valid point with this ad and I believe that all us gentlemen should support such a cause. Perhaps we should even host charity functions to get the message out.

vice vodka

And some of us have too many vices to list! One of them is in the above ad… good lord I love typography! While I haven’t heard of this vodka brand before, this message will remain with me until it’s pushed out of my mind by other useless junk and I will keep my eyes open for it until then. If it comes with one of those blindfold thingies, it may make the perfect night out combo!

vodka with you

Yeah, I would definitely have a drink with me. I would also certainly have a drink with Hugh Hefner. You could ask him to divulge the secret of how he’s been so awesome for so long. I mean, the guy was dating three young, hot women at the same time. I can barely handle one lady and this octogenarian was keeping up with three girls that could have been his great granddaughters.

effen-vodka

It’s a little hard to read, but the text next to the woman says “Nothing warms me up like Effen by the fire.” I’ve seen some losers post complaints about the name of this vodka. I personally think it’s clever. It will definitely stick with you as you try to choose one brand from the many that are available. Plus it provides an almost unending number of advertising possibilities, like the ones seen above.

Three Olives

These ladies and I practiced ‘O’ faces all night long until we finally had it right. Three Olives has so many crazy flavours and they have ads similar to the ones above for each concoction. There’s even one that features a dude… hey, I’m all for equal opportunity. But who really wants to see a guy’s ‘O’ face? Let’s face it, we don’t pull it off as well as the ladies. Why do you think we’re usually the ones behind the camera!

Drink #141: Prickly Pear

May 21

  • 1.5 oz Pear Vodka (I used Absolut)
  • 0.5 oz Triple Sec
  • 0.5 oz Blue Curacao
  • Top with Pineapple Juice
  • Splash of Sweet & Sour Mix
  • Garnish with Pear Slice

I really enjoyed this look at vodka advertisements and I hope all you little sippers did, too. In the future, I hope to design my own vodka and with it, a series of commercials that feature inanimate objects being attracted to the libation. Just wait until I release the storyboards… it’s going to be a doozy!

Sip Advisor Bar Notes (3 Sips out of 5):
The pear is certainly not near the top of my favourite fruit list, but I was intrigued by Pear Vodka and this drink was decent. However, there are a lot of different flavours competing for your attention, drowning each other out, which isn’t how I like my drinks.

May 19 – Kamikaze

Voducation

It’s the start of Vodka Week here at The Sip and as we’ve done in the past, day one is all about educating ourselves. I will play the role of teacher and as per usual, you my little sippers will be my eager pupils, taking in the breadth of my knowledge (or at least what I could scour from the internet). There will be a test at the end, so please pay attention. Ah, what do I care, let’s go through the motions of the lesson plan and get drunk!

drinking-vodka-in-commercials-vs-real-life

Northern, Eastern and Central Europe – Russia, Poland, Ukraine, Belarus, Scandinavian countries, Latvia, Lithuania, etc. – is known as the Vodka Belt because these countries are the historic home of the spirit as well as the area where it is most consumed worldwide.  Sure beats living in America’s Bible Belt! Imagine you could actually have a belt that was filled with vodka and had an extendable straw you could pull out to access the alcohol… I call dibs on the franchising rights. Lucky for me, I’m on my way to many of these countries at the moment during a Scandinavian cruise! (I see lots of vodka in my foreseeable future!)

Vodka gets its name from the Russian word ‘voda’, which translates to mean water. I have it on good authority that Russians actually drink vodka like IT IS water and are practically raised on the stuff. That’s pretty badass, as they’re running around with mickeys as bottles, while us North Americans are deciding how much Nesquik to put in our milk.

vodka_water

Vodka is considered to be the purest alcohol in the world thanks to its distillation process and lack of fusel oils.

While vodka can be blamed for too numerous injuries and deaths to count, the libation can also have many positive medical effects. It is known to keep arteries strong and clear, while also keeping drinkers cholesterol down. It can also be used to heal cold sores and fever and stave off strokes, heart attacks and Alzheimer’s Disease.

Before 1885, vodka was only sold in buckets of12.3 litres at a time. You could bathe in that much booze and apparently in Poland they did, as vodka was originally scented and used as after shave. Could this be why Mrs. Sip’s legs smell so good? She is part Polish, after all!

Super-Size-McVodka

Vodka has a ton of other uses, such as being a disinfectant that is strong enough to clean bathrooms. I find this to be a two-fold problem. First, who has the money to overpay on cleaning products and second, that’s just a lot of wasted liquor. In a pinch, though, if you have company coming over and have used your entire budget on entertainment goods, I guess you could pull off the clean sweep using vodka. As early as the 15th century, the liquor was even used in gunpowder manufacturing by Sweden.

There are actually Vodka museums in St. Petersburg, Moscow, Stockholm, and Amsterdam.

Today, nearly anything you can think of has been turned into a flavoured vodka. There’s bacon, smoked salmon, Froot Loop, cupcake, marshmallow, and the list is endless. Companies like Smirnoff, Absolut, Three Olives, and Pinnacle have the flavoured vodka market cornered, but even top shelf spirits like Grey Goose and Van Gogh have delved into the exotic vodka flavours.

Drink #139: Kamikaze

May 19

So, let’s get into our best Vodka Belt mood and party ‘til the sun comes up! And what if it’s that time of year where the sun never comes up, you ask? Then you better have some longevity when it comes to your boozing!

Sip Advisor Bar Notes (4 Sips out of 5):
I like that this is a vodka version of a margarita. I took the shot recipe and turned it into a delicious, refreshing drink, perfect for summer. The Cherry Lemonade Vodka was a nice touch, with Cherry flavour coming through in the aftertaste.