Flavour Revolution – Maple

Canadian Chauvinism

Maple is a cultural icon of Canada, whether you’re talking about trees, syrup or anything else. We put it on everything, including in booze. Hell, the maple leaf is even featured on our country’s flag, giving us one of the most unique banners in the world. With national pride in mind, here are some of Canada’s greatest patriots and icons:

Don Cherry

Cherry has about as many detractors as he does fans, but one thing everyone agrees on is that ‘Grapes’ is a staunch supporter of Canada, its hockey players, its military troops, and its national sport. He may go about this the wrong way sometimes, such as questioning the heart of European players, for example, but his heart is usually in the right place. The guy practically bleeds red and white maple leafs, which is sometimes hard to detect given the distracting nature of his wardrobe!

don-cherry-back

Bret Hart

Wrestling is full of patriotic characters, but you don’t see too many Canadians waving the ol’ red and white maple leaf too wildly. Bret Hart, however, along with his Hart Foundation stable, ventured on a unique storyline in 1997, where he criticized the United States and the fans that called the country home. This made him wildly popular in Canada and vehemently hated south of the border. For the rest of his career, Hart always wore Canadian pride on his sleeve and cemented his legendary status.

Wayne Gretzky

Among many great athletes, ‘The Great One’ is Canada’s most iconic and not just because he played the country’s national sport. Gretzky’s influence spread throughout the world and he can be credited with the rise of hockey’s popularity as a sport, not only across the southern United States, but also in many other countries across the globe. Gretzky represented Canada on many occasions, perhaps most notably as part of the management team that brought Olympic hockey gold back to the country after 50 years.

The Beaver

Ah, the majestic beaver… and let’s be clear, the Sip Advisor is actually talking about the noble dam-building animal. The North American beaver has found its way to being featured on the nation’s five-cent piece, the country’s very first postage stamp, and beaver sculptures can also be found adorning the Canadian Parliament Building. Canada also has a number of other creatures that are culturally appreciated, including Canadian geese, loons, and Canadian horses.

gratuitous beaver shot

Molson Canadian Beer

The country’s national beer might not be much to brag about, in comparison to craft beer options across the nation, but it’s still something to be more proud of than Budweiser, Coors, and many of the other beverage options our continental neighbours seem to be so satisfied with. Molson Canadian has a brewing tradition that dates back to 1959 and for many young Canucks, is the first beer they ever enjoy. The Sip Advisor is one of these people and I am forever grateful for my earliest suds.

Tim Hortons

Nothing is more Canadian than donuts! Others would insist that the company’s coffee be included as part of the national identity combo, but not the Sip Advisor. Tim Hortons has grown across the country and even into other parts of the world. With products ranging from donuts to Timbits (donut holes), as well as sandwiches, soups, muffins, cookies, and everything else in between, Tim Hortons is one international contribution that can be enjoyed across the globe.

Poutine

Canada can’t be given much credit for creating items that have taken over the culinary scene, but poutine is one thing we devised and have shared – to great success – with the world over. You can’t go into a pub nowadays without the place having at least one poutine dish on their menu. Even most fast food chains, such as McDonald’s and Burger King, have made the creation available for eaters on the run. Add some bacon (preferably Canadian) onto the meal and you’re ready to gorge!

Flavour Revolution: Poor Sap

Poor Sap Martini

  • 2 oz Whiskey
  • 1 oz Maple Liqueur
  • Splash of Grenadine
  • Dash of Bitters
  • Garnish with a Maraschino Cherry

As a whole, Canada isn’t necessarily known for staunch patriotism… unless we’re talking about hockey and then it’s time to knuckle up. Many of our homegrown stars leave the country and never look back, trying to remove every hint of their Canadian ancestry. You will often hear debates over whether a celebrity is Canadian or not or the statement “I didn’t know he was from Canada.” The same can’t be said for the above entries.

Sip Advisor Bar Notes (3.5 Sips out of 5):
With three ounces of liquor, this is a strong martini, but the taste is pretty solid. Of course, I used a Canadian Whiskey (Crown Royal) for the cocktail. I might have slightly overdone it with the Bitters, but it all depends on your taste preferences. All in all, a good drink.

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July 23 – Sizzler

Phrases to Drink By

There are a million different beers out there, so differentiating yourself from the competition is very important. One way to do so is to adopt a catchy mantra that grabs the customer and forces them to give your suds a fair shot. Here are some of the best:

Dos Equis – Stay Thirsty My Friends

I really like this slogan… not that I wish people aren’t able to quench their thirst, as that would suck and it goes against the core concept of the Sip Advisor. But we should always be looking for opportunities to enjoy some libations with our closest friends and family. The line is especially epic when delivered by “the most interesting man in the world,” who has become an idol of sorts for myself.

dos equis

Heineken – Heineken Refreshes the Parts Other Beers Cannot Reach

I’m curious as to which exact parts are being refreshed when I drink a Heineken compared to other options. Could it be the part that’s in the name, the heiney? Moving on, as I’ve mentioned before, I’m not a huge fan of Heineken, but I did like their brewery tour and experience in Amsterdam and I think this slogan is pretty clever, despite its vagueness.

Corona – Miles Away From Ordinary

I always enjoyed the Corona ads that were set at the beach and featured people just relaxing and soaking in all of life’s pleasures. While I’ve learned I like other Mexican selections better (Modelo, Pacifico, etc.), Corona is the perfect beach beer. It was even my drink of choice as I established a world record for drinking a beer underwater… definitely, miles away from ordinary.

Molson Canadian – I Am Canadian

Us Canadians are pretty proud of our beer… even the cheap stuff. Home to some of the finest micro-breweries in existence, we also churn out the big business stuff and brag about how much better our suds are compared to our southern neighbours. How accurate this is, is up for debate, but the I Am Canadian campaign did launch the famous commercial below, as well as a ton of Canadian patriotism (a rare find, indeed).

Sleeman’s – Notoriously Good

Thanks to the beer’s association with pirates, bootlegging, Al Capone, and other seedy characters, the brewery has decided to embrace that legacy with its ‘Notoriously Good’ ad campaign. I like Sleeman’s mixed pack of brews, as they are perfect for relaxing pool side at the Sip Advisor retreat home. I have spent countless hours floating and burning with a Sleeman’s nearby… because, I am after all, notoriously good!

Budweiser – This Bud’s For You

Budweiser has had a lot of memorable ad campaigns, from the Clysdale horses to the “Wassup” guys, but nothing will beat this classic slogan, which has become part of the American lexicon. I even remember when Bud Bundy used the catchphrase to his advantage on Married with Children. While Mrs. Sip is still furious over Budweiser stealing its name from an established European brewery, there’s not much any of us can do about it but drink up!

Carlsberg – Probably the Best Beer in the World

I don’t know what I find so funny about the “probably” thrown in at the start of this slogan, but when I first saw it in the U.K. I thought it was hilarious. I was “probably” drunk at the time, so that helps! While I will always have a soft spot in my heart for Carlsberg because it was our go-to brew for games of beer pong, while living in England, I’d have to say that it’s actually “probably not” the best beer in the world.

carlsberg

…or not

Foster’s – Australian for Beer

While Mrs. Sip lived in Australia (and I joined her for six magical weeks), we learned that Australians wouldn’t dare even touch Foster’s. Still, it is advertised as one of the country’s greatest exports, so maybe the slogan should correctly read: Foster’s, American for Australian Beer. I can’t say that I’ve ever had a Foster’s beer, the only offering on this list I haven’t tried. That will be remedied immediately.

Red Stripe – It’s BEER. Hooray beer!

As if Jamaicans need to find a good reason to party… I guess the celebration of beer is as good excuse as any, but when you live in a tropical paradise, full of sandy beaches, scantily clad women, and easily accessible marijuana, what is there to complain about? I suppose you could point to the serious crimes perpetrated around the country, but you should just relax and crack another Red Stripe!

Labatt Blue – If I Wanted Water, I Would Have Asked for Water

I feel that this was a shot at American beers, fired directly across the bow, courtesy of a Canadian brewery. Labatt is the best-selling Canadian beer around the world, which gives them some clout to be able to make these statements. I personally like the slogan, regardless of its intentions, because when I want some suds, I don’t want them to be watered down… a cardinal sin in the brewing industry.

Sapporo – Senses Never Forget

Sapporo is one of my favourite walking beers when I’m in Las Vegas because it comes in an absolutely massive can that is perfect for sharing and will last you a good distance. My senses surely have never forgotten this, even while I spend much of my Vegas vacation trashed. I also like the company’s new commercials which feature dragon’s warming the brewing vats with their fire.

Drink #204: Sizzler

Sizzler Beer drink recipe

  • 1 oz Whiskey
  • 1 oz Vodka
  • Top with half Lager and half Lemonade (I used Rickard’s Shandy)
  • Garnish with Lemon Wedges

As a fan of micro-breweries, I wish more of them would put out their own slogans and not leave it to the big breweries to solely play the game. Then again, the big boys are the ones who can put more resources towards marketing campaigns. Back to drinking!

Sip Advisor Bar Notes (4 Sips out of 5):
Using a Shandy Beer basically covers the Beer-Lemonade combo, but I did add a little extra Lemonade for good measure. The Vodka and Honey Whiskey mix tasted good before I even added the brew and I’ll have to consider it for a future recipe.