Chocolate on My Mind

Chocolate bars are enticing enough on their own, but a good slogan can really grab your attention and steer you towards that product in particular. Here are some of the best chocolate bar catchphrases:

M&M’s – “Melts in your mouth, not in your hands!”

A great slogan that has also been lampooned in many sexual contexts, as civilization becomes filthier with each passing day. While I’m a Smarties man myself, when it comes to the milk chocolate varieties between the two companies I like that M&M’s has gone on to experiment and make a number of different flavour options. M&M Peanuts and M&M Pretzels have to be among my preferred chocolate adaptations.

Butterfinger – “Nobody better lay a finger on my Butterfinger!”

This catchphrase dates back to when Bart Simpson was the spokesperson for the treat. Commercials usually featured Homer trying to enjoy the chocolate bar, only for things to go tragically wrong for the poor lug. When the contract between the show and Butterfinger was terminated, The Simpsons writers took a few shots at the chocolate bar, including it not being flammable, with Chief Wiggum stating, “Even the fire doesn’t want them.”

Twix – “Two for me, none for you!”

Somehow, Mrs. Sip never got the memo Twix was sending out, as she always thinks the two bars are perfect to split. To that, I say “Only on date nights!” The other 364 days of the year, both bars better be going down my gullet. There’s just something about chocolate, caramel and cookie that work together so perfectly and keep me coming back for more.

Snickers – “Hungry? Why wait?” / “You’re not you when you’re hungry…”

Snickers is one of my favourite chocolate bars (hence the push for today’s martini) and the company has also put out some solid ads. I particularly like the “You’re not you when you’re hungry …” campaign, which has featured Joe Pesci, Bobcat Goldthwait and Robin Williams, among others. I’ve even eaten a Snickers bar with a fork and knife, first shown on Seinfeld… it’s the only way to truly enjoy it!

Kit Kat – “Have a break, have a Kit Kat.” / “Gimme a break!”

According to Mrs. Sip, this is another treat that’s perfect for sharing… just like McDonalds fries, beer, peanut butter and jelly sandwiches, etc. She’s a freakin’ mooch is what she is. I get my revenge, though, when I inform her that she is in fact perfect for sharing and if she wants anymore of my god damn Kit Kat, she better be willing to even things up on her end!

Reese’s Peanut Butter Cups – “There’s no wrong way to eat a Reese’s!”

I’m pretty sure I could find a couple ways, actually! Did they consider things like eating while upside down, which would certainly a choking risk? How about while swimming, getting chocolate and peanut butter contamination in the pool? On the toilet doesn’t seem very hygienic, either. And I won’t even delve into the dirty part of my mind, which sadly takes up over 80% of me noggin’.

Mars – “A Mars a day helps you work, rest and play.”

It also helps diabetes come visit a little sooner than originally expected! I guess if you’re actually following the work, rest, and play mantra you might be okay with a chocolate bar each day, but wouldn’t you want some variety mixed in there? Granted, Mars is a pretty decent treat, but I wouldn’t want to commit all my resources to one basket. I’m a man of simple, but varied pleasures!

Oh Henry! – “Oh hungry? Oh Henry!”

Nobody knows exactly where the chocolate bar’s name came from, but it has featured in everything from the All in the Family TV series, to being thrown on the field every time slugger Henry Rodriguez hit a homerun. When I am hungry and craving a snack, Oh Henry is one of my desired chocolate bars, thanks to its blend of peanuts, caramel and nougat.

Drink #191: Snickertini

• Decorate glass with Caramel Syrup
• 1.5 oz Vodka
• 0.5 oz Bailey’s Irish Crème
• 0.5 oz Chocolate Liqueur
• 0.5 oz Amaretto
• Splash of Milk
• Garnish with Snickers Stir Stick

As much as I enjoy chocolate bars, I have to say that drinking them also satisfies my sweet tooth. Give it a shot next time you’re craving a bar and see if it works in quelling the uprising in your stomach!

Sip Advisor Bar Notes (3.5 Sips out of 5):
This martini is decent, but some sips can be strong. The full Snickers bar bumps it up the extra .5 point, even if Mrs. Sip didn’t want me to plunk it into the cocktail. If you’re going to try the Caramel Syrup spiral, make sure you have a bottle of the stuff that can actually get into the glass! Thanks to some improvisation we got something that looked photogenic enough, despite our bottle issue.