Full disclosure: The Sip Advisor purchased a can of this Stanley Park Brewing/lululemon athletica collaboration beer last summer and there it sat in my fridge “cellaring” for the past 12 months. My intention was to do a photoshoot with myself in ridiculous yoga poses, while sipping the beverage. That never materialized and I finally cracked the can open just the other day.
I have to say, although the Curiosity Lager was, oh let’s say aged, it still tasted pretty good. Granted, it’s your typical lager and there’s not a whole lot going on, but I enjoyed the experience. The 4.6 ABV, 18 IBUs beer is light and easy drinking with a refreshing finish.
The limited edition release (only brewed once) came in 500ml tall cans and was created to be the beverage of choice for lululemon’s SeaWheeze Half Marathon after party. Suggested food pairings for the lager included barbecue meats, rich seafood dishes, and spicy Vietnamese or Thai meals.
I remember when the beer first debuted, there was a lot of negativity that came along with it. Many questioned why lululemon would bother getting involved in the craft brew game. The companies also received some flak for the label design, which included a cartoon totem pole that some thought was insensitive.
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