While the summer may have come and gone, many wheat beers were still on display at last weekend’s BC Beer Awards. That included this release from Lightheart Brewing, providing the Sip Advisor’s first opportunity to sample suds from the company.

The Purple People Pleaser Blackberry Wheat Ale was an intriguing offering, given its colour and taste. The 5.4% ABV beverage should not be confused with Urban Dictionary’s definition of a Purple People Pleaser, which I’ll leave to your own imagination to figure out… sicko!

The beer’s production is in line with the Halloween season, playing on the Purple People Eater character from Sheb Wooley’s 1958 classic tune of the same name. Hey, if it was good enough to reach #1 on the Billboard pop charts, it can certainly be a beer, as well.

Lightheart is one of the collaborative partners occupying space at Callister Brewing’s location. The company’s website is still in the development stage, so those looking for updates on their wares may want to keep an eye on their Twitter account.

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