Flavour Revolution – Sriracha

Fierce Flames

Hailing from eastern Thailand, Sriracha has burst onto the world scene over the last few years, even being used by restaurant chains, such as Subway, Pizza Hut, Taco Bell, Jack in the Box, and many others.  Even McDonald’s has jumped on the Sriracha bandwagon. The hot sauce is made from chili pepper paste, vinegar, garlic, sugar, and salt, and it will leave a sizzle on your taste buds. Let’s learn some more about the product that is sometimes referred to as “cock sauce”, thanks to the rooster adorned on the bottle:

Sriracha No Sauce

That cock symbolizes Huy Fong Foods and Sriracha founder David Tran, who was born in the year of the rooster, according to the Chinese zodiac. Huy Fong can push out 3000 bottles of Sriracha each hour, from their production plant in Irwindale, California. 100 million pounds of red jalapeno peppers are used each year to make the sauce and are all provided by Underwood Ranches in Amarillo, California.

Si Racha, where the sauce has been originally traced back to, is actually a seaside town in Thailand, with a population of almost 20,000 inhabitants. Sales of the Americanized version have topped 20 million bottles per year and that number just continues to rise.

On the Scoville scale, which measures how spicy different sauces, peppers, and other food items are, Sriracha gets a score of 2200 points, which is actually quite low, in the grand scheme of things. The hottest pepper currently listed on the scale is the Carolina Reaper (great name!) at 2,200,000 heat units. Your face would probably implode if you put that pepper in your mouth!

Sriracha Eye Drops

Sriracha has now been infused into everything from candy canes to potato chips. One of those sounds delicious and the other disgusting and I bet you know which way this potato chip monster is leaning. The spicy dip has also been added as an ingredient to lollipops, beef jerky, lip balm, and even cocktail bitters.

Portland’s Rogue beer and spirits company has produced a Sriracha Hot Stout Beer. I’ve had and enjoyed the company’s Chipotle Ale, so I’m curious to also try the Sriracha offering. Perhaps, the Sip Advisor will get his grubby hands on it during Easter weekend, when the Sip Family is planning a crawl of the Portland scene!

While Sriracha has made its way around the world, it has also left our atmosphere, aboard the international space station, demanded by astronauts, to be used on their dehydrated meals. Some folks are quick to put the sauce on anything and everything, but the most popular items include pizza, burgers, noodle dishes, eggs, and stir fry.

sriracha-food-pyramid

A 34-minute documentary on Sriracha was released in 2013, thanks to a Kickstarter campaign, which saw 1315 people donate $21,009 to the cause, in just 31 days. All this success – sales increases by about 20% each year – despite never advertising their product. Sriracha is also not trademarked, so that’s why imitators may be aplenty, including a version made by Tabasco.

The Sriracha story hasn’t been all sunshine and chili peppers, though. The Huy Fong company has been sued and shutdown over the smell omitted by their factory. Complaints from area residents included sore throats, burning eyes, and nosebleeds. That’s a small price to pay for convenient hot sauce!

The factory opened again, once the odor issues were dealt with and fans of the sauce can actually take a tour of the place, getting to see how peppers become paste and how Sriracha makes its way from harvest to bottles to consumer’s mouths. Occasionally, there’s also an ice cream truck on the site, offering Sriracha-infused ice cream!

Flavour Revolution: The Cocky Rooster

The Cocky Rooster Beer Cocktail

  • Rim glass with Salt
  • 1.5 oz UV Sriracha Vodka
  • Top with Beer
  • Splash of Lemon Juice
  • Dash of Soy Sauce
  • Garnish with Lemon Wheel

In a not totally surprising note, I first experienced Sriracha in potato chip form and liked it enough that I want to give it more opportunities aboard Sip Advisor delicacies. I’ve heard of a Sriracha-mayonnaise mix, which has me very interested.

Sip Advisor Bar Notes (1.5 Sips out of 5):
This drink is similar to a Michelada, but altogether different, at the same time. While I’m really getting into this Sriracha Vodka, I did not like this drink. I just felt that things didn’t work well together and the taste was off. The beer I chose to use was Red Truck Ale, as I wanted something that would allow the other flavours to take over and take over they did… just not with good results. Back to the Sriracha Vodka, my only qualm is that it’s not actually red, but clear. The bottle is red and I was hoping the alcohol would be too, adding a new element to my collection.

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