While every brand of cereal seems to have had a mascot for commercial purposes, finding mascots in the world of candy proved to be a little more difficult. Still, after diligent research, here are some of the best of the bunch:
Bart Simpson – Butterfinger
A lot of companies have capitalized on the enduring success of The Simpsons, highlighted by Bart Simpson becoming the mascot for Butterfinger chocolate bars. Most commercials would feature Homer trying to get his grubby paws on Bart’s chocolate, only to be thwarted by his rotten son. Then, Bart would deliver a catchphrase like “Nobody better lay a finger on my Butterfinger!” After 12 years of disassociation, Bart will return to the brand sometime in the very near future.
Mr. Owl – Tootsie Pops
This pompous prick of a bird (aren’t they all horrible) took pride in stealing people’s Tootsie Pops, licking them twice and then chomping into the entire treat. Meanwhile dumb kids stood around seeing if the vermin would solve the age old question of how many licks it takes to get to the center of the lollipop. Thanks to Mr. Owl’s lack of cooperation, Universities have actually wasted time testing Tootsie Pops lickability with widely ranging results. Some studies say it only takes 150-350 licks, while others say it’s in the thousands.
Red and Yellow – M&Ms
Red and Yellow are a comedic pair with Red being a smart ass leader to Yellow’s less intelligent lackey persona. This usually means that Red gets the guys into some sort of trouble, despite Yellow’s warning of issues ahead. M&Ms have also added Green, Brown, Blue, and Orange characters over the years. Brown is probably the most recognizable as she’s a sassy female, spurning the advances of men who want to be with the candy-coated snack.
Yipes – Fruit Stripe Gum
Yipes the Fruit Stripe zebra has outlasted his entire family to remain as the sole mascot of the brand. He was originally introduced with Connor the Tiger, as well as an unnamed elephant and mouse. Yipes is known to be quite active, as tattoos packaged with the gum portray him rollerblading, snowboarding, playing sports, and, of course, eating grass. Using the zebra mascot, Fruit Stripe raised $100,000 for the preservation of endangered animals in 1996.
Bazooka Joe – Bazooka Joe Bubble Gum
Starting in 1954, Bazooka Joe appeared on comic strips wrapped around pieces of Bazooka Joe Bubble Gum, along with characters such as Pesty, Mort, Hungry Herman, Toughie, and Walkie Talkie. The comics were discontinued in 2012 thanks to a drop in bubble gum sales (a sad day, indeed!). Despite losing his comic strip gig, rumours have circulated that Bazooka Joe may have a future in the movie industry. Plans for a film adaptation of the comics were announced in 2009.
Floyd D. Duck – Bubble Yum
This water bird is one bad ass punk, complete with nose ring, frosted tip mohawk, spiked collar, and… ankle bracelet??? Isn’t an ankle bracelet something you’d expect a young, sexually-charged female ducky to be adorning? Anyway, Floyd D. Duck blows bubbles in the face of authority and won’t take any guff from pigs – both the animal kind and the police variety. Can ducks even blow bubbles? It seems like a beak of that size would prevent the lip formations necessary for bubble making.
Willy Wonka – Willy Wonka Candy Company
The candy company born from Roald Dahl’s classic children’s novel Charlie and the Chocolate Factory came into being in 1971, the same time the first film based on the novel was released. With Willy Wonka, the new enterprise had a perfect mascot and spokesman already built in. Being portrayed by Gene Wilder and Johnny Depp doesn’t hurt, either. Today, the company sells products such as Nerds, Gobstoppers, Laffy Taffy, Pixy Stix, Runts, and Kazoozles… everything you’d expect from the eccentric candy mogul.
Freddo – Cadbury’s Freddo
Mrs. Sip and I first learned of Freddo the Frog when she was spending a semester in Australia. Apparently the frog-shaped chocolate bars are also sold in New Zealand, Ireland, the U.K., and Zimbabwe, of all places. Freddo has been featured in two online animated series, expanding his backstory, and was even part of Cadbury’s 2006 recall over a possible salmonella scare. That’s one crazy life for this amphibian.
Drink #295: Tootsie Pop
- 0.5 oz Chambord
- 0.5 oz Amaretto
- Splash of Vodka
- Splash of Sweet & Sour Mix
- Splash of Cola
- Garnish with a Tootsie Pop
It seems like candy mascots got their greatest availability of work from bubble gum products. Remember that the next time you’re trying to scrape the stuff off of the bottom of your shoes or you touch a gob of gum left under a table or seat by some inconsiderate asshole!
Sip Advisor Bar Notes (4 Sips out of 5):
This cocktail tasted like a Tootsie Pop and I loved eating the suckers I used for garnishing after the drink was done. It heightened the entire experience. Perhaps most enjoyable with the drink was how Chambord and Sweet & Sour Mix work together for a sour raspberry flavour.