Sweden – Hunky Dory

Home Furnishings

Recent ads for IKEA used the slogan “Home is the most important place in the world.” Mrs. Sip and I, however, maintain that the company’s motto should really be “Ruining relationships since… like, forever!” Yes, if you’ve ever survived building any IKEA item with your loved one, then you are, in fact, a special couple, with the strength to overcome any and all adversity. Around the world, IKEA is one of the most recognized Swedish imports, but what do we really know about this furniture and accessory outlet? Let’s dig a little deeper:

Ikea Slogan

IKEA was founded by Ingvar Kamprad, with the name coming from his initials (I.K.), along with the farm in which he grew up on (Elmtaryd) and its nearby village (Agunnaryd). The company was incorporated in 1943 and marketed its first piece of build-it-yourself furniture in 1956, with the LOVET, a leaf-shaped side table. There are now 349 stores located throughout 43 countries.

More copies of the IKEA catalogue are printed each year than the Bible. In fact, 212 million copies of the catalogue, more than double the 100 million Bibles, are manufactured. The register comes in 29 different languages and has gained a cult following of sorts, with people able to pick out interesting hidden items within its pages. Some concealed images include odd books making up the shelving units on display, references to Mickey Mouse, and pictures of cats.

IKEA’s 2013 revenue was disclosed as being $37.9 billion (US) and since the company is actually owned by charities established by Kamprad, much of that money isn’t lost to the greedy government via taxes. The INGKA Foundation, which oversees the IKEA brand, is thought to be the world’s largest charitable organization, promoting “innovations in architecture and interior design”. While some decry that this is all a tax evasion strategy, it should be pointed out that the INGKA Foundation gives away millions of dollars each year to various causes and efforts. Granted, that pales in comparison to other efforts, particularly the Bill and Melinda Gates Foundation, which donations measure into the billions.

returning-ikea

The company employs 150,000 people worldwide. While Disney has its ‘Cast Members,’ IKEA has ‘Co-Workers,’ which really doesn’t sound all that special. It would be much more awesome if employees were collectively known as ‘Swedish Meatballs!’

IKEA’s most popular product today is the Billy Bookcase, which it sells hundreds of thousands of each year. It’s estimated that one of these bookcases is sold every 10 seconds.

Products are named under specific guidelines including Swedish places for upholstered furniture; Swedish men’s names for chairs; Swedish women’s names for fabrics and curtains; Swedish islands for garden furniture; Finnish places for dining tables and chairs; Norwegian places for beds, wardrobes and hall furniture; and mammals and birds for children’s items. Approximately 85% of the items you find in your own IKEA could be located at any IKEA around the world, while the IKEA website contains 12,000 products and is the most comprehensive source for available pieces.

stool_samples

The way IKEA names products has resulted in some unintentional humour when the product arrives in other countries and is translated into the native language. There was the ‘Jerker’ computer desk, which went hand in hand (literally!) with the internet’s primary use; the ‘Fukta’ plant spray; the ‘Fartfull’ workbench (frankfully you should be able to do whatever you want in your own workshop!); and the Askholmen outdoor suite.

IKEA is nearly as famous for its cheap concession food as it is for furniture. Kamprad opened his first restaurant inside a store in 1960, after realizing people left the store without buying anything because they were hungry. Since then, IKEA has sold an untold number of hotdogs, meatballs, and breakfast meals.

While IKEA seems to be a decent company, they’ve also experienced their fair share of controversies. A teenage Kamprad was once involved with a pro-Nazi movement in Sweden, although the IKEA founder calls it the “greatest mistake of my life”. Three people were trampled to death at a store opening in Saudi Arabia over $150 vouchers being handed out (and I thought the Saudi’s were all wealthy princes). In Atlanta, Georgia, historic building were demolished to make way for a IKEA store and in similar fashion, ancient tombs in Nanjing, China were destroyed for another store opening.

ikea fight

It’s estimated that 10% of all Europeans were conceived on an IKEA bed. I know I’ve slept in one, sans conception (not for my lack of trying, of course), and given their popularity among college and university students, you can bet that number will drastically rise over the years.

IKEA was the first company to feature a homosexual couple in one of their ads (targeting the community much more frequently since) and has also compiled commercial material depicting a transgendered person.

If you’re a fan of The Sims video game series, you can actually purchase IKEA furnishings for your virtual family. Lucky for them, they don’t have to put the furniture together, although it would be hilarious to watch your simulated humans get as frustrated as you’ve been. It’s always better when it’s someone else’s misery!

Sweden: Hunky Dory

Hunky Dory Cocktail

  • 1 oz Absolut Vodka
  • 1 oz Galliano
  • Top with Sprite
  • Splash of Lime Juice
  • Garnish with a Lime Wheel

While IKEA served a purpose for Mrs. Sip and myself as we went through our schooling and settled into our first home together, I’m happy to say that the cursed furniture won’t be making any more appearances around the Sip Advisor offices for the foreseeable future. Perhaps when we have to furnish the place for our own little sippers, then we may go that route, but for now, we’re both happy to not be dealing with the make-your-own products.

Sip Advisor Bar Notes (3.5 Sips out of 5):
This drink wasn’t bad, but Mrs. Sip had a better version of it at a nearby restaurant, Subeez Cafe, and their recipe didn’t outline exactly all the ingredients needed to make the full cocktail. I did my best, but admittedly, the eatery had me beat.

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